Email marketing is an excellent way to improve your conversion rates. You can inform website visitors about news and promotions by sending them regular newsletters.
It will help promote your brand, eventually turning visitors into potential customers, increasing your revenue as a result. However, creating and sending email newsletters can be somewhat time-consuming.
Not only do you need to send regular emails to your subscribers, but they must also present relevant information for the recipient. In this case, having a WordPress newsletter plugin is very handy for optimizing your email campaign.
It can automate newsletter sending and help you segment your audience alongside other features. To make your decision process simpler, we have tested several newsletter plugins for WordPress to recommend to you only the best tools in the market.